Contact
Sven Weber @ MSM.digital
1SP Agency 2026
Intro
In crowded, multi-brand retail environments, standing out requires more than shelf space. Brands need physical experiences that tell a clear story, invite interaction, and remain flexible enough to evolve with products, campaigns, and seasons. 1SP's House of Agencies partner with brands to design, build, and roll out retail footprints, from flagship boutiques to scalable shop-in-shop concepts, ensuring consistency, speed, and authenticity across every touchpoint.
Retail concept & experience design
Shop-in-shop & boutique development
Category management & storytelling
Content strategy & modular display systems
Local rollout & installation coordination
Product education & in-store engagement
MSM.digital, Studio CO2, and Fijak have helped global brands establish standout retail footprints across major European stores, creating spaces where customers can experience products hands-on, understand brand value instantly, and engage more deeply with technology. From large-scale rollouts across 100+ stores to premium flagship environments in Europe’s biggest electronics retailers, these retail concepts have elevated brand perception, increased dwell time, and supported measurable uplifts in sales and loyalty.
