Lufthansa x Meta

Mixed Reality Takes Off with Lufthansa.

A breakthrough inflight experience that merged mixed reality, innovative hardware integration, and passenger-first design, setting a new global benchmark for airline entertainment.

MSM.digital

1SP XR Studio

SUPER*

/ 1SP

Intro

OUR GOAL

In partnership with Meta,

MSM.digital & 1SP XR Studio redefined inflight entertainment for Lufthansa by creating a mixed reality system that transformed passenger engagement and set new industry standards.

Our Scope

Mix innovations from the forefront of technologies.

Mixed reality entertainment design

Inflight tech integration

Innovation consulting

Hardware logistics

Results

What we achieved

A New Industry Standard

for Airline Innovation

MSM.digital & 1SP XR Studio set a new global benchmark in inflight entertainment, strengthening Lufthansa’s position as a tech-forward airline at the forefront of passenger experience innovation.

Advanced MR system rolled out inflight

Major passenger engagement upl

Winner of Apex Award for Best Inflight Entertainment

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Contact

Want to know more?

Camillo Stark @ 1SP Agency

XR Visionary

camillo.stark@msm.digital

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