
Contact
Jens Taubert @ Insight
1SP Agency 2026
Intro
Insight launched Let Them Cook, a unique Twitch-native cooking show, merging livestream interactivity and culinary storytelling, with seamless brand integration, most notably through AEG.
Format development & live show production
Voting & audience interaction features
Guest & host management
Brand integration strategy

Results
Insight delivered an innovative, creator-driven format that captured large-scale engagement while showcasing how brands can authentically integrate into live entertainment.